That’s a lot of capacity, given the demand for sequencing. Moreover, the well-funded labs that have invested in these machines will use them for their own research purposes, but they are also actively courting third parties (smaller labs and companies) to manage their samples, too. That eats into sales of Illumina’s cheaper and smaller machines, as well as the consumables it sells. As Bryan Brokmeier, director and senior equity analyst at Cantor Fitzgerald, put it in an interview with CNBC, “Illumina has cannibalized themselves.” To be fair, Illumina’s executives seem well aware of that. see hereIts executive leadership, led by new CEO Francis DeSouza, has been making the rounds at industry conferences to tout the enormous potential of other marketsnamely clinical and consumer. Most industry experts agree that the clinical sector is an order of magnitude larger than the research market, but it’s not easy to jump from one into the other. The clinical market is highly regulated and the customer needs are fundamentally different. http://www.blueridgefilmfest.com/luisramirezonline/2016/08/03/some-helpful-ideas-on-interview-attire-systems“The clinical market hasn’t take off as fast as the market anticipated.” Experts I spoke to say that Illumina would also need to fundamentally rethink its business model to sell into the clinical market. Clinical labs don’t buy expensive equipment and re-agentsthe consumablesin the same manner as a large research institution.
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